Corporate

Organizations face mounting challenges as scrutiny and regulations increase in response to the misdeeds of the past. Loans can be difficult to obtain so even the opportunity to take advantage of potential new ideas, products and services are significant harder to implement.

The internet has made our world smaller. News travels via web sites, blogs, and twittering.  The slightest misstep or advance is documented. Some items are based on facts others are a collection of individual personal anecdotes. Many are snap shots of specific moments in time. All have the ability, however, to greatly influence consumer’s perceptions and beliefs about any specific organization.

Something to consider:

  • Business leaders have identified as the great lack of emerging leaders as one of their greatest concerns for the future. How can companies maintain the technical and service edge and also be profitable?

The answer lies in going beyond standard measurements of success, awards and balanced scorecards. While these types of quality initiatives are important, you can be no better than the energy, creativity and commitment of the people implementing the programs. While quality measurements are important, they do not create loyal customers. Loyal customers are created through connecting to customers and developing relationships. The only true way to gain customers and gain loyalty is by improving the individual’s experience. This can only be done one contact at a time by your loyal and engaged employees.

Industry experts say that competence and courtesy only satisfy; it is compassion that drives your internal customers to be loyal. You cannot regulate compassion for your employees, however, we can stop throwing barriers to the good people who went in search of a career to help others, and often got side tracked, or knocked down along the way.

Key data:

  • According to the Gallup Organization, only 25% of employees are engaged in the work they do. This leaves approximately 75 % not engaged or disengaged.

It is anticipated that those numbers may be climbing as unhappy employees are less likely to leave, but rather stay, collect their salaries and make things more difficult for others. Is it any wonder that we struggle to create loyalty with our customers?

The answer is not difficult, however, it does require all employees to pay attention to the plan and support implementation with their strengths. It requires a shift in attitude and behaviors with the correct knowledge and skills to apply. It is the corporate and divisional leaders, managers, supervisors and team leader’s responsibility to understand how to implement a change in the service paradigm.

Customer loyalty is a distinct strategic advantage for business organizations and corporations. It begins with identifying and adopting customer loyalty (internal and external) as a strategy. This strategy requires simultaneously managing and developing internal and external customer loyalty. 
Those that do are, according to Gallup are 3.4 times more successful than those who do not.

The Aspire Advantage:

  • Aspire works with corporations in developing and aligning strategy, leadership systems (people) and operating systems (processes) for sustained success.